Stories.
Purpose.
Action.
My Background
Career Bio
I am an experienced marketing and communications professional for mission-driven organizations.
Over my career, I have worked with organizations and companies as both a consultant and a part of leadership teams to help tell their stories effectively and to grow their audience. To do this, I have thrived in environments where there is a belief in growth through experimentation, an appetite for partnership, and there are opportunities to make a lasting impact.
My experience includes leading teams focused on digital marketing, market positioning, visual branding, crisis communications, institutional strategy, board engagement, strategic planning, video production, ghost writing and speech writing, fundraising, as well as managing both local and remote teams, to name only a few.
Currently, I work at State Street Global Advisors as their Brand Content Strategist.
Previously, I served as Director of Marketing and Communications for Concord Academy, where I was a member of the senior leadership team. I worked for the Conservation Law Foundation (CLF) as their Senior Communications Manager, and for Natural Resources Defense Council (NRDC), 2degrees, BluSkye, Google, L.L.Bean, and Maine Public Television.
As a writer, I focus on topics related to fly fishing, carpentry, and the environment. I was a regular contributor to On Earth magazine from 2006 to 2011. In addition, I have contributed to such publications as The Boston Globe, Print, Portfolio, and to The Yale Forum on Climate Change & The Media. I worked as the publicist for The New Yorker and as a fact checker for New York.
Since 2013, I have been a regular photographer and videogrpaher for A Concord Carpenter and Toolbox Buzz.
Personal Bio
As an avid fly fisherman, I maintain a site about fly fishing in New England called New England on the Fly which is a top search result in its category. I have contributed articles to The Drake, The Atlantic Salmon Journal, Eastern Fly Fishing, On the Water, Chasing Silver, and other publications. I have edited a few books about Atlantic salmon fishing, and currently serve on the on the US Board of the Miramichi Salmon Association (MSA), and in two board advisory roles for the Catskill Fly Fishing Center & Museum.
In 2010, I received a masters degree from Oxford University’s Environmental Change Institute, where I was fortunate to study on a Marshall Scholarship. Prior to that, I studied English literature at Brown University.
Having grown up in Maine, I love fishing, cycling, and photography. I currently live in Carlisle, MA.
What I Do
Video Production
From concepting to scripting, shooting, and editing, I am experienced in all forms of video production.
Marketing
I have extensive experience with digital marketing platforms and metrics.
Brand Building
I have led brand design and positioning processes, as well as worked on crafting visual and editorial style guidelines.
Content Strategy
From blog posts to feature articles, from ghost writing to content calendars, I know how to build out compelling content ecosystems.
Leadership
I have led local and remote teams, sat on senior teams, partnered extensively with boards, and worked to build teams from scratch.
Photography
My work has been published in magazines and newspapers, and shared by international brands.
I’m ready when you are!